Who are we without our stuff? For those of us who are U.S. residents, we are citizens of consumption, mavens of materiality. We are American consumers more often than we are American voters. Americans are brand-identified. Our patterns of consumption define us, and project who we are. Some of us like to project success, and others of us like to project social responsibility with what we have purchased. We are PCs or Macs; Blackberries, Palms or iPhones; Nike or New Balance; fair trade or free trade. We are Toyota, Volkswagen or Ford car owners; we are supporting breast cancer research as we buy pink or AIDS research as we buy red. We know how cool we are based on whether we choose Google Chrome, Firefox, Safari, or Explorer to surf the web. We stick to one preferred airline, with Southwest customers proud to feel the "luv" or fly JetBlue with its DirectTV at every seat and fancy T5 at JFK.
Read full transcript...This episode of Be Still and Know, based on the story of Paul and Onesimus, discusses adding value to the lives of others. The Rev. John R Gunn writes, "This is the great purpose of the gospel of Christ - to transform lives. No greater service or joy can come to a man than to accept this challenge."
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