Being a follower is not something we encourage in America. No college commencement speaker has ever congratulated the graduates on becoming the "followers of tomorrow." Nobody makes sweeping biographical history films about great world followers. Nobody gives awards to recognize the contributions of community followers. Nobody frames their résumé to highlight where they exercised strong "followership" in their work. Nobody's heart swells with pride when a fellow parent comes up to them and says, "You know, your kid is a real follower."
Read full transcript...Who are we without our stuff? For those of us who are U.S. residents, we are citizens of consumption, mavens of materiality. We are American consumers more often than we are American voters. Americans are brand-identified. Our patterns of consumption define us, and project who we are. Some of us like to project success, and others of us like to project social responsibility with what we have purchased. We are PCs or Macs; Blackberries, Palms or iPhones; Nike or New Balance; fair trade or free trade. We are Toyota, Volkswagen or Ford car owners; we are supporting breast cancer research as we buy pink or AIDS research as we buy red. We know how cool we are based on whether we choose Google Chrome, Firefox, Safari, or Explorer to surf the web. We stick to one preferred airline, with Southwest customers proud to feel the "luv" or fly JetBlue with its DirectTV at every seat and fancy T5 at JFK.
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