We all need a wee boost every once in a while. Sadly the squishy stuffed rabbit I used to carry around when I was six didn't seem to fit into the business world (and it looked odd in a brief case). I needed an alternative.
Over the years, the one place I found myself turning again and again for comfort was scripture. Didn't matter what it was; from a bad day to the loss of a loved one, they were consistently the words that healed.
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"People hang on his every word, even the prepositions."
"He lives vicariously through himself."
"He bowls overhand."
"He is the most interesting man in the world."
Knocking out my prior two favorite commercials (the eTrade Baby and the original Geico caveman - much superior to the new) is the Dos Equis Beer "Most Interesting Man in the World" ad campaign. Described as a cross between Ernest Hemingway and Don Draper, the commercial features a gray-haired, rough-hewn spokesman who at the end of the ad, smiles, leans into the camera holding a Dos Equis and says "stay thirsty my friends." Ah yes, the perfect New Year's resolution.
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